Facebook Leads vs Direct Mail Leads
September 1, 2018
When it comes to final expense leads, nothing beats the Direct Mail lead. At least, that is the old "tried-and-true" lead. Over the years, direct mail has been used to sell more final expense life insurance than any other type of lead. I've always referred to direct mail as "King" however, things have recently started to change. On a daily basis, more and more seniors are going online to play on Facebook. With over 214 million users in the US,...