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How to build rapport through a strong presentation blog

A strong final expense presentation will not only help you build rapport, but it will make it that much easier for you to close more sales. In all reality, this is really just good ole, common sense, but it’s something I think needs to be addressed.

Not every sales person has a super friendly and outgoing personality. We don’t all have the ability to make a lot of small talk and build rapport with someone we just met. In all honesty, for years I relied on my presentation to basically close sales for me.

When I first got into life insurance sales, I really didn’t know what I was doing. One of the first things that I learned was that it’s important to be able to make a presentation so that it sounds like I have been in the business for years. This takes a lot of studying and time consumption. You have to practice all day, every day, until your presentation rolls off your tongue with ease.

During your presentation, it’s important to keep your energy level up while you show strong and positive body language. If you are slouching or sounding monotone, or struggling to get through your presentation, you will lose sales.

Now on the other hand, nothing builds trust and rapport like a solid presentation! Here are a few things that you will want to have during your presentation.

1. Make sure to sound strong and secure
2. Have great body language
3. Make sure your presentation rolls right off your tongue with ease

Remember this! If you look like you know what the heck you’re talking about, even if you don’t, your prospect will naturally start to lower their defenses and feel comfortable trusting you.

Douglas Massi

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